top of page

The Surprising Journey of Fin Neoprene from 2013 to Today and Its Close-Knit Family of Innovators

  • wadewhitear
  • Jul 10, 2025
  • 4 min read

The story of Fin Neoprene is more than a tale of products; it’s about passion, family, and innovation. Founded in 2013, Fin Neoprene began as a bold vision to create unique items that combine style and functionality. A decade later, Wade Whitear has taken the helm, leading the company with a focus on quality and community. What stands out is the unwavering commitment of the original team, many of whom are family members. This post explores the captivating history of Fin Neoprene, its remarkable growth, familial bonds, and the distinctive products that set it apart.


Founding Years: The Spark of Inspiration


At the heart of Fin Neoprene's journey is the initial inspiration that ignited the brand. In 2013, the founders saw an opportunity to create innovative products for everyday enthusiasts. They aimed to craft functional items that didn't compromise on design. Starting with a small, passionate team, they dedicated themselves to making their mark on the industry.


During those early days, the team spent countless hours experimenting and collaborating. They consistently bounced ideas off one another, ensuring they stayed true to their mission. Feedback from the community was overwhelmingly positive. This encouragement fueled their passion even further, evident by the vibrant response to their first products, which were quickly embraced at local markets.


The Family Factor


One of the most remarkable aspects of Fin Neoprene is its family-centered culture. Many original staff members remain involved, contributing their expertise and fostering a sense of community within the workplace. With numerous employees related to one another, Fin Neoprene boasts a rare, close-knit atmosphere.


This familial connection breeds trust and enhances collaboration. Staff members are not just colleagues; they are family. They share blood ties, memories, and experiences that enrich their work environment. This unique dynamic allows for seamless communication and sparks creativity, driving the company to innovate continuously.


A Decade of Growth and Change


As Fin Neoprene celebrated its ten-year milestone, significant transformations took place. Under Wade Whitear's leadership, the company faced new challenges and seized exciting opportunities. The product lineup was expanded, introducing unique handbags and stylish koozies that quickly gained popularity.



The commitment to quality is evident in every handbag, made from durable materials that don't sacrifice style. These products cater to various aesthetics, appealing to a wide range of customers. The koozies have also become a staple at gatherings, blending utility with eye-catching designs. Surveys show that products from Fin Neoprene have quality ratings above 90% among loyal customers.

Embracing Innovation


Innovation defines Fin Neoprene. The company focuses on using the best materials and cutting-edge designs, highlighting creativity in every aspect. Handbag styles reflect current fashion trends, while the koozies are infused with playful elements that engage diverse audiences.


The team embraces a hands-on approach, regularly testing new ideas and incorporating direct customer feedback. This process of brainstorming, designing, and refining keeps their product offerings fresh and exciting. They ensure they understand customer preferences while staying ahead of market trends. For example, their latest collection has seen a 30% increase in sales, highlighting the successful reception of inventive designs.


The Power of Community


The sense of community at Fin Neoprene goes beyond their office walls. The company actively engages with customers, valuing their opinions and feedback. This two-way communication fosters a loyal customer base that feels deeply connected to the brand's journey.


Through social media and local events, Fin Neoprene enhances relationships with customers and collaborates with them to develop new products. Their approach encourages customer involvement, transforming them from mere consumers into passionate brand advocates. For instance, surveys show that 75% of customers feel a personal connection to the brand, emphasizing the impact of community engagement.


Expanding Horizons: New Staff, New Ideas


As Fin Neoprene grows, new team members join, infusing fresh ideas and perspectives into the company. While many original staff members are family, newcomers are welcomed into this warm culture. The blend of experience and innovation fosters a dynamic environment that encourages diverse thinking.


The onboarding process emphasizes integrating new hires into the family culture while training them on company values. This approach ensures everyone works toward common goals, creating a unified team that thrives together.


Close-up view of vibrant koozies designed by Fin Neoprene
Colorful koozies showcasing unique designs and quality.

Celebrating Milestones


As Fin Neoprene reflects on its journey, the company also celebrates milestones. Anniversaries are occasions for gratitude, honoring the team's dedication and community support. Special collections and events often mark these celebrations, ensuring both employees and customers feel appreciated.


These celebrations foster unity and strengthen relationships, reinforcing the brand's family-oriented ethos. They transform milestones into collective achievements, encouraging everyone involved to feel part of the company's success story.


A Bright Future Ahead


As they look to the future, Fin Neoprene is ready for even more thrilling developments. With a foundation rooted in creativity, passion, and community, the company is set to explore new product innovations. The team continues to adapt to changing market trends without straying from their core values and mission.



An Inspiring Journey Awaits


Fin Neoprene's journey from its modest beginnings in 2013 to becoming a cherished brand is truly inspiring. With Wade Whitear at the helm and a dedicated team that feels more like family, the company has carved a unique niche, producing standout handbags and koozies that resonate with customers.


The close-knit family's collaborative spirit and commitment to innovation will undoubtedly drive the brand forward. As they prepare for the next exciting chapter, one can only imagine the adventures awaiting Fin Neoprene and its innovative team.


The story of Fin Neoprene shows what can happen when belief, family, and creativity unite to create something genuinely special. Here’s to many more years of innovation, community, and vibrant design!

Comments


bottom of page